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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
Your Marketing Plan - Some Thought-Provoking Questions To Get You StartedAre you feeling mystified and intimidated about how to write a marketing plan for your business? This article offers some thought-provoking questions that might be useful discussion-starters (and ones to keep in mind constantly) when you're assessing your current and potential marketing strategies.
more...Business Gifts - Five Cheap UsesInexpensive promotional items may be fodder for comedy club standup routines, but cheap business gifts do serve some very useful purposes for your business. One of the many uses for business gifts is to increase booth attendance at trade shows. Trade shows put your firm in competition for attention with dozens - and sometimes hundreds - of other vendors and merchants.
more...Digital Signage - Point Of Purchase MerchandisingPoint of purchase merchandising can interact with your customer as he makes his purchase decision. Multiple languages and similar requirements that are cumbersome in traditional mediums are easy with digital signage and the costs have dropped to the point that widespread deployment is practical.
more...Large Canvas Prints - Dominate the Marketing FieldThere's no big secret in turning your marketing ads into consumer magnets. The ideas you need to inspire you are already out in the open. Large canvas prints are effective way to pull your target towards your business.
more...Play On The Strength Of Your BusinessIdentify your marketing strength. That's one of the rules in successfully advertising your business. Why?
more...What Does Your Personal Brand Say About You?A Personal Brand is about what you say, how you say it, what you do, how you do it, and how you look while you are doing it. But, Personal Branding is not about showing off to others. Here are some great examples of personal brands
more...Canvas Printing - Portray Your Thoughts in Bigger FormatSince vibrant images and prints are considered as the most essential things for making any occasion or place more delighting, people are searching for new ways to make their home or special occasion livelier with relevant pictures. In fact, images can be used everywhere and for solving every purpose. Be it home decoration or business promotion, images are the best way to portray your best feelings or business approach.
more...Choose Quality Corporate Promotional Gifts For Best ResultsChoosing the right corporate gifts can be a difficult process. You've got many important details to consider-the type of company image you want to project, the types of items you want to give out, the occasions you'll give the items on, and other considerations.
more...IBM and GE - How to Brand Like the Big BoysIBM - The IBM logo is easily recognizable. The success of IBM is diametrically opposite to the success of Coca-Cola. In the case of Coca-Cola, heavy brand promotions lead to the increase in sales of its product; whereas IBM didn't bother much about its brand promotion beyond the purpose of protecting the patents of its products. IBM's brand was promoted by the constant innovation and product development by the technical geniuses working for it.
more...Postcard Printing Need Not Be ExpensiveI know. This has always been the problem when you are in business, especially if you're a small one at that. Budget. Finances. Resources. Call them in any other name you want, you still have a limited amount to consider when doing your marketing campaign. You're probably thinking how the hell you'd be able to stretch your money to accommodate the best marketing strategy ever to grow your business.
more...Marketing Tips for Promotional Merchandise Market:
• You can keep your cost down and get blank promotional items, it also works wonders.
• National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand.
• Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains
• Promotion is the business of communicating with customers and it will provide information that will assist them in making a decision to purchase a product or service, therefore use of boards and promotional signs are very essential to get noticed and encourage your target group to take part in the promotion.
• Want to please your bosses or merging with another company-corporate gifts is a must.
• Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand.
• Most of your customers are probably big fans of golf so it is worth getting some small golf giveaways.
• Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names.
• Wide range of promotional staff can be found here, anything fancy or simple with prices starting at few pence to suit your budget and desire to launch effective marketing campaign.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
