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What to Give
There are thousands of corporate gift possibilities-far too many to describe here-but let's look at the pros and cons of some favourites: Food items are very popular as corporate gifts. They tie in well to many holidays and can be taken home and enjoyed with friends and family. But sometimes gourmet baskets take on a generic aspect.
Many of them get no farther than the receptionist, to be picked apart by various office personnel passing through. If you want to win hearts and minds through the stomach, you must be creative and thoughtful. All very well to consider giving those tender mail-order filet mignons. Just make sure your recipient isn't a vegetarian.
Liquor and wine are old favourites, but hard liquor has lost some of its popularity. Despite the stigma associated with liquor in the business world, however, it's essential to keep things in perspective. After all, if your client's pride and joy is his wine cellar or his whiskey collection, what better gift than a fine cabernet or a single malt?
Also in the sin department: cigars. They're "in" this year, and a box of stogies can make you look impressive in the eyes of a cigar aficionado.
Office-related items, such as pen sets and desk blotters are safe bets that reflect practicality and good taste. Be careful, though: A good fountain pen is quite expensive, and a cheap one is tacky. Use caution when considering art prints and other decorative items, because taste in office decor is a personal and, for many, a strategic consideration.
Tickets to sporting events and live entertainment often make great gifts. Scarce seats for popular shows and events provide a thrill and can make you a hero in the eyes of a client. Still, you should be sure of your client's preferences. Gift certificates are unbeatable, if you want to take much of the guesswork out of giving. They're available from a wide variety of companies, they offer the recipient freedom of choice, and they can be given to all types of people.
The only problem is that the dollar amount is printed on the face, which, for some people, detracts from the feeling that this is a gift with some thought behind it. Think hard before you buy. Every gift idea has a potential down side, and just because you like something doesn't mean your recipient will.
If ethics or other issues proscribe giving a material gift, consider making a donation to the recipient's favourite cause. Word of warning: Cash is out as a corporate gift, period. It's uncreative, raises ethical questions, and looks like a bribe, no matter what.
Promotional Gifts - Ten Top TipsThe best test of whether your clients or customers will be pleased with an incentive or gift is your own feelings about it. If you think it's a cheesy, inexpensive bit of marketing fluff, chances are that they'll see it the exact same way.
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more...Choosing The Right Promotional Drink Coasters and ProductsDeciding to get promotional products made to advertise your business is a good idea but there are things you must learn before you pick the company who will fulfill your order. I compiled the five most frequently asked questions along with the answer to help make your decision easier.
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more...Marketing Tips for Promotional Merchandise Market:
• If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign.
• How about personalized giveaways for your most valuable customers?
• A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways.
• Thinking of rising costs for your marketing campaign? Do not worry cheap pens, pencils, lanyards and many more promotional items are at easy reach and we can source them for you at a low cost.
• Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts.
• Wholesale promotional products are the cheapest option for your promotional campaign
• No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion.
• Unique promotional items can be used in marketing of your company brand in order to increase the visibility of your company in the sector it operates.
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
