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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
Why Business Gifts Are So ImportantThe business gifts that are usually used by business to business (B2B) companies often differ substantially from those that are most often used by companies that sell directly to the consumer. Generally, B@B companies have a smaller target for their promotions, but each of the clients targeted will be far more valuable, both in the short run and for the long haul.
more...How To Get Your Offer To 10,000 Qualified Prospects For FreeNothing gives you a better return on investment than direct mail marketing; it doesn't matter what product or service you sell. You can make all the initial phone calls in the world and not come out ahead as you would with a great sales letter. Why not get your direct mail marketing program started free of charge? Here's how to do it.
more...Promotional Gift Suppliers - What to ExpectPlanning a big event can be time consuming, confusing and stressful. If you've never done it before, you can double all of the above. There are so many things of which you have to keep track, many of them things you'd never considered before. Whether your big event is a trade show, a new product promotion or a company celebration, you can take a load of worry off your mind when you choose the right promotional gift suppliers.
more...Optimize Your Brand - Optimized Recognition Counts in Internet MarketingDesigning your Brand Logo for optimized recognition pays big dividends in online marketing. You don't have to redesign your logo, just update it, add color, design, scale, and impact. Are you worried about being recognized? You don't have to worry if your Brand is effective.
more...Offline Advertising 101 - Creative use of Offline AdvertisingOnline advertising is huge but it isn't the only game in town by use of offline advertising you can reach 1,000's of more people and can target your advertising specifically. Discover how to use Offline Advertising to YOUR benefit.
more...6 Promotional Postcard Projects for Your Direct-Mail-MarketingWhen it comes to design, form should follow function. Postcard design though is a stylish way of communicating your marketing message with your customers. Make sure that your primary function involves creating a strong impact with four color graphics and photographs.
more...Business Gifts - How Much Should You Spend on them for Trade Shows?Business gifts can be an important part of your marketing strategy as well as a fairly big part of your advertising and promotional budget. How much should you spend for business gifts and promotional items?
more...Digital Narrowcasting and The Customer ExperienceAlthough the technology behind digital narrowcasting has been around for many years, it is only recently that its potential has come to be understood. Retailers and service providers, like banks, stand to benefit greatly from digital narrowcasting, not only by increasing sales, but also by improving customer experience.
more...Business Gifts Develop Great Professional RelationshipsFrom the most inexpensive printed pen to a great quality bottle of wine or an executive paperweight, the giving of business gifts is an excellent way of building great professional relationships. Giving promotional items to the people you do business with makes good sense-there's no better way to show them how much you value their custom. There are several factors that are involved in giving business gifts that will be appreciated and remembered.
more...Concrete - The Largest Untapped Advertising CanvasDecorative Concrete can transform existing dull concrete into a canvas for advertising. Advancements in products and techniques create the possibility for unlimited designs on concrete and theres lots of it.
more...Marketing Tips for Promotional Merchandise Market:
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion.
• High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful.
• Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise.
• Want to keep costs of marketing down? We have something for you in the form of promotional stickers; plain stock or printed version to be ready and on your doorstep, right on time so you can concentrate on planning your event.
• Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event.
• If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign.
• What a great idea to use advertising giveaways and make your campaign unique and fresh.
• Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts.
• In the recent years online promotions are a phenomena of online marketing but still use some types of promotional merchandise that can be sent to clients.
