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The Etiquette of Giving
Even when not committing egregious errors that may get someone fired, be sure to use finesse if you want to get the most out of your gift program. There is an art to effective giving, so consider the following major areas before you go shopping:
Appropriateness
Care should be taken that the gift is appropriate to the business relationship. This has less to do with the pound value of business transacted, or even the amount of time one has been doing business with the recipient, than with the closeness of the relationship.
If a client seems aloof and excessively businesslike, don't try to loosen him or her up with baubles. It can backfire. With a new relationship, don't get too personal or too lavish with the gift. Frequency of giving generally should be restricted to major holidays and special occasions. Again, be sure to avoid the impression that you're bribing the recipient.
Personality
It's great when a gift has personality, but the real issue is whether the gift reflects the personality and interests of the recipient. Is she a sports car nut? Does he have an obsessive relationship with his sailboat? What's her favourite colour?
Try to find out these kinds of things discreetly because when you do (and your gift reflects it), the impression is that you care about the person and have taken the time to understand their style and taste.
The Oracle of Omaha - Warren Buffet Builds A Brand That LastsAmerica has a love-hate relationship with its top billionaires. But not with Warren Buffet - he is an affable business icon. The second richest man in the world according to Forbes magazine is a business guru for Bill Gates, the richest man in the world. The legendary stock investment trader was so revered in the market that during the 1970s the mere news that he is going to buy a stock shot up the price of that stock by 10%.
more...Marketing Through UniformsUniforms are an often overlooked expense. Uniforms should be looked at as an investment and avenue for marketing and advertising your company.
more...Corporate Business Gifts For Loyalty ProgrammesSometimes, nothing but the best will do. If you're choosing corporate gifts for an employee incentive or customer loyalty programme, for instance, you want to be sure that all of the promotional items or gifts you choose are products that people will want to earn and own. In nearly every promotional product category, there are top of the range items that make excellent choices as corporate gifts for your best clients, appreciation gifts for your sponsors and incentive items that your customers and employees will work hard to earn.
more...Promotional Products for Car DealershipsPromotional products are one of the best ways to keep your customers coming back. That's true of any business, but there are many items that seem tailor made for the auto industry, and particularly for car dealerships. The fact is that car dealers survive on their advertising - and word of mouth is the best advertising that there is.
more...Durable Promotional ItemsOne of the biggest challenges facing any company today when it comes to promotional items is how to make your choice something that isn't going to be thrown away as soon as the person has it. Many of the products that come as promotional gifts might be cheap, and might fall apart, and might lead to being thrown away.
more...Your Marketing Plan - Some Thought-Provoking Questions To Get You StartedAre you feeling mystified and intimidated about how to write a marketing plan for your business? This article offers some thought-provoking questions that might be useful discussion-starters (and ones to keep in mind constantly) when you're assessing your current and potential marketing strategies.
more...Direct Mail Marketing Versus Email MarketingWhat are the strengths and weaknesses of direct mail marketing versus email marketing. There are advantages to both, but what is the right solution for your small business?
more...In Direct Sales - Overcoming Start-Up BluesEvery new consultant faces the same prospect: will you still be in the business in a year, or will you fall prey to the 90% attrition rate that pervades the direct selling industry? Study these helpful tips to keep your business on track and get you over the start-up blues.
more...Make Direct Marketing Easy on Your Wallet (and Theirs)!The Wallet Mailer is a direct mail piece that closely resembles a man's folding leather wallet. It has room and pockets for imprints and inserts the size of credit cards, business cards, and currency such as might be found in a real leather wallet. A small business could use the wallet mailer in several ways to attract new business. Folded and ready to mail, it is the size of a postcard. One first class stamp will allow the insertion of four currency bill size sheets or one tri-folded 8.5 x 11 sheet plus one bill sized coupon.
more...Coke - The King of Branding and How They Do ItCoca-Cola - Now there is one thing about the list that's a great lesson in branding. Coke heads the list of top brands with a brand value of $65 billion. Just think of it - Coca- Cola is merely a beverage company and there are many beverage companies in the market. It's not an energy drink like Red Bull. Rather there are reports of adverse health effects of drinking too much Coke.
more...Marketing Tips for Promotional Merchandise Market:
• Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget.
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand.
• As you are probably aware promotion includes all of the techniques that a company uses to communicate with other individuals and organisations and inform them of the existence of new items.
• Want to please your bosses or merging with another company-corporate gifts is a must.
• Wide range of promotional staff can be found here, anything fancy or simple with prices starting at few pence to suit your budget and desire to launch effective marketing campaign.
• Music, movie, musical or a show or how to use instruction, no matter what it is, you can put it on a promotional CD and we can sort a print out for you.
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise.
