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How Well Promotional Products Work
Commonly known as the number-one vehicle for carrying an advertising message, promotional products actually offer more of a response mechanism than other standard media. Not all companies track their results, but some do.
Using imprinted products such as gloves, caps, keytags, etc., as a way of promoting its "Call Before You Dig" seminars on maintaining safe working practices in cable line areas, AT&T generated a 95-percent success rate in scheduling seminars, which, within a year, translated into a 100-percent decrease in underground cable cuts.
As a way of improving response to its customer-satisfaction surveys, a manufacturer/servicer of electronic document-processing solutions included a piece of foreign currency and a customised description with them. It generated a 43-percent response.
A Nabisco co-op promotion offering imprinted NFL merchandise with proofs-of-purchase garnered increased market share of 1.5 points and a $200 million increase in sales volume for the advertised brands.
The Kirby Company used promotional materials to assist its dealer system in illustrating the benefits of a new home-care system. Those who used the materials achieved a 50-percent higher closing rate than those who didn't.
For the grand opening of a new branch, a well known bank used a wide selection of promotional products as gifts to walk-ins and as incentives for opening new accounts or making deposits to existing accounts. Deposit amounts exceeded the bank's original goal by a staggering 225 percent, and new accounts beat the goal by an equally impressive 209 percent.
Utilising an incentive of two school-locker magnets, each featuring images of four top rock music artists, Warner Bros. Music, in a co-op with HMV, a chain of record stores, achieved sales of 50,000 CDs or tapes of those artists in a one-month period.
Business Gifts - Express Your FeelingsWant to let your clients know how much you appreciate them? A unique way of expressing feelings to customers and corporate clients is by giving business gifts. These can positively affect your turnover by increasing customer response rates and improving brand awareness.
more...Why Business Gifts Are So ImportantThe business gifts that are usually used by business to business (B2B) companies often differ substantially from those that are most often used by companies that sell directly to the consumer. Generally, B@B companies have a smaller target for their promotions, but each of the clients targeted will be far more valuable, both in the short run and for the long haul.
more...What's Your Advertising Style?Advertising is actually a complicated process. It takes a lot of resources and effort on your part to make sure that you send out an effective ad, like your advertising posters, and then make certain that your messages are well understood by your target clients.
more...Print Flyers Versus Online AdsThe world is gradually going technological. That is to say that there are so many things in our current lives that we cannot even imagine doing without the aid of technology. Yet those are the things that a few years back we did without any such aid with perfect ease. There was no sign of discontent anywhere. Be it listening to one's favorite song or going out to purchase something. Tapes and LPs were very much in use for music. These days hardly does anyone listen to those. We merely go online and download our favorite album to listen to it at our own leisure. Same goes for purchasing products online where you pay through credit cards and get it delivered to your doorstep.
more...The Big Idea - Do You Have One, Do You Need One?For over 40 years, the big idea has been the overriding marketing goal of the traditional, creative advertising agency. But the world of advertising and branding is changing rapidly, and the question now arises: is the big idea of old now not a bit clunky and out-of-date.
more...Trade Show Displays - Cutting Your Trade Show Exhibit Cost Part 2In part one of this article I mentioned some simple methods for keeping your trade show costs down; and I also did mention that drayage is one of the major sources, if not the major source of several unforeseen costs. Once more, drayage is the cost that is charged by the show contractor to remove and transport your booth from their dock to your show space on the floor and vice versa. Do not get this confused with the labor set up or dismantling and/or the shipping cost.
more...The Importance of Ad Response AwarenessHow important is ad response to your marketing campaign? This is so important that you should never leave home without it. Even with a very small or limited budget, it doesn't excuse you from making sure that you have carefully laid out a plan to measure and keep track of your advertising campaign such as your full color postcards.
more...The Power of the Chamber of CommerceThe existence of chamber of commerce dates as far back as the 16th century and has since then maintained an essential role in business to business and business to consumer relations. Chambers strive to protect the concerns of its business members while maintaining the interest of the community as a whole. While the chambers in the US must be registered, businesses are not required but are encouraged to join.
more...Why Knowing Your Customers Can Make All The DifferenceMost expert marketers and business owners would tell you that in order to be successful in your marketing campaign, be it posters or postcards or even flyers, the very first thing you should do is to define your target market. You're probably thinking, why choose a target market? Why not focus on everyone so that you'll have a better chance of catching people who'll be interested in what you offer?
more...6 Tips on Making and Using Your LogoA logo won't help customers re-locate you on the web, but it will make you memorable. If you are gifted at graphic design, you have really no excuse not to have one. If you can barely draw a stick person, you really have no excuse not to have one.
more...Marketing Tips for Promotional Merchandise Market:
• Use of promotional products in corporate marketing will help retain and grow your business.
• Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele.
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget.
• Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items.
• How about business related promotional items like notepads, folders and year planners?
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion.
• Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names.
• Most of your customers are probably big fans of golf so it is worth getting some small golf giveaways.
• How about personalized giveaways for your most valuable customers?
