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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
The Signs of Success - Profitable Offline AdvertisingHave you ever wondered what is one of the best forms of advertising offline? Find out here and be ready to be suprised.
more...Product PlacementTake advantage of having an actual storefront over online retatilers. Details such as clothes hangers can be used to your advantage.
more...In Direct Sales - The Power of Three Can Explode Your BusinessTired of low show sales averages? Looking to boost your bookings for your next party? Learn to harness the Power of Three and the Herd Mentality to boost your business to new heights.
more...Corporate Business Gifts For Loyalty ProgrammesSometimes, nothing but the best will do. If you're choosing corporate gifts for an employee incentive or customer loyalty programme, for instance, you want to be sure that all of the promotional items or gifts you choose are products that people will want to earn and own. In nearly every promotional product category, there are top of the range items that make excellent choices as corporate gifts for your best clients, appreciation gifts for your sponsors and incentive items that your customers and employees will work hard to earn.
more...How To Best Utilize Giveaways At Trade ShowsAvoid adding to useless piles of promotional items at trade shows. Be your own booth and refer to this article to put your company ahead by best utilizing your giveaways.
more...Tips on Creating Your Business LogoBusiness logos are for any business that wants to present a professional image and work on establishing customer recognition. Your logo works for you on your business cards, business stationery, invoices and receipts, and, of course, your advertising. If you have a web site, your logo should be on every page of your site.
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Check Our range of Promotional Items
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Improve Your Bottom Line with Effective Posters DesignFinding a good graphic artist and a poster printing company to give you a great looking poster is only half the battle. Effective posters are a combination of good design, excellent copy, a studied offer, and a lot of luck. But as the old adage goes, the harder you work, the luckier you become.
more...What The Zombie Horde Can Teach You About Target MarketingIf you're fighting zombies, shrapnel-throwing land mines, eye-burning tear gas, napalm, silly putty and tactical air strikes are all wasteful and just about useless. The only way you can stop a zombie is to destroy its brain. And the bast way to do that? A single bullet from a single gun. Or a good stab with a sharp stick.
more...What Every Advert Must Know About AdvertisingThere are many truths to be found about advertising. In fact, whoever you are talking with would tell you about so many things that you should do and not do in order for you to have a successful marketing campaign. So let us start with some of the truths and myths that every advert should know to effectively run an ad.
more...Fishing For Ninja LessonsThe guy had a crazy look in his eye. Crazy and mean. He stared right at me, grinned wide with broken yellow teeth and held up his battered cardboard sign like it was a prized summer squash and I might be the judge who would finally make his County Fair dreams come true.
more...Marketing Tips for Promotional Merchandise Market:
• When talking about merchandise items, we often think of promotional items that nowadays are a new promotions revolution and great tools in the events industry.
• National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand.
• As per various customer research and supermarket statistics, coffee is still one of the best selling products; therefore many companies use coffee mugs as a promotional item.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise.
• Giveaway, freebie, promotional item; all of these are just examples of free items to be iced in your marketing campaign.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items.
• You have probably seen a car launch promotion or attended a national car show where pretty promotion girls are around, again it is a marketing trick to keep you amused and interested in the product and associate both with beauty and unique.
• Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise.
