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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
Are You Your Own CMO? Top 3 Mistakes CMOs MakeEven high-priced marketing execs can get derailed when it comes to finding time to learn new things. For small to medium-size enterprises, where you're usually your own Chief Marketing Officer, you're even more likely to face that dilemma.
more...Trade Show Displays - Cutting Your Trade Show Exhibit Cost Part 2In part one of this article I mentioned some simple methods for keeping your trade show costs down; and I also did mention that drayage is one of the major sources, if not the major source of several unforeseen costs. Once more, drayage is the cost that is charged by the show contractor to remove and transport your booth from their dock to your show space on the floor and vice versa. Do not get this confused with the labor set up or dismantling and/or the shipping cost.
more...Top Ten Tips For Using Postcards To Build BusinessIn order to tidy up your address list, send postcards by First Class and include the 'Address Service Requested' endorsement, printed below the return address on the address side. See usps for more details. This way you'll receive the new address and the cards are forwarded on if the address changes.
more...Avoid Print Ad Mistakes With These 9 Last-Minute Advertising CheckupsPrint ads offer a simplicity and elegance of form that are hard to match. But these very qualities often lead to problems in the advertising creative process. Here are a few ways to get some perspective and double-check an ad before you place it:
more...Business Gifts - Expose Your Company Name to Potential ClientsAs we all know that success is the main goal for all business organisations. This can only be achieved by good relations with the people related to this company. Keeping these people happy is the most important task.
more...Digital Signage - An Overview Of NarrowcastingLearn how to improve your marketing and stop printing posters with digital signage. Menu boards and posters can come to life with a little imagination. They can show more than one message in the same space and you can change your signage whenever you like. A wide selection of Professional LCD screens and high definition media players can be bundled together to give you all the equipment and software you need with no monthly service fees. Prices for a restaurant/store starter pack of four screens, four media players, sign server and software is less than $9,990 with 37 inch screens. We carry 37 inch, 42 inch and 47 inch professional monitors that can be used in portrait mode as well as landscape. Smaller single unit screen/player combo packs start for less than $995.
more...Decorative Concrete Engravers - How Do Your Marketing Tactics Score?Marketing a decorative concrete engraving business can be hindered by the professional, creative and artistic aptitudes of the owner/engraver. I have assembled a survey that suggests marketing tactics that can be useful and fulfilling to the artistic and business side of an engraving enterprise.
more...Tips You Can Use To Maximize Your Business Growth If The Economy Turns DownIncrease your sales and marketing success, repackage your current offerings with new names and a lower price. Offer an automatic product or service upgrade (in feature or units) with the new name or tie the new offering to a timed date. Increase your price by 20% and offer extended payment terms to make it easier for your buyers to buy.
more...Free Printable Business CardsFree Printable Business Cards is an innovation that is a boon to any businessperson who is on a budget. And don't think that because you're on a budget and the business cards are free that they look cheap. That's one of the greatest things about them - you can find templates that look great!
more...Large Canvas Prints - Dominate the Marketing FieldThere's no big secret in turning your marketing ads into consumer magnets. The ideas you need to inspire you are already out in the open. Large canvas prints are effective way to pull your target towards your business.
more...Marketing Tips for Promotional Merchandise Market:
• A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways.
• Giveaway, freebie, promotional item; all of these are just examples of free items to be iced in your marketing campaign.
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea.
• You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour.
• Use of promotional products in corporate marketing will help retain and grow your business.
• Promotional freebies are something that public loves. No matter how small just source it and spread it to your customers. The effects are guaranteed.
• Whether you fancy cups or mugs, using them as promotional giveaways is always a good and effective way to promote anything from medicines, sweets to cars and large, company giants.
• Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise.
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
