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What to Give
There are thousands of corporate gift possibilities-far too many to describe here-but let's look at the pros and cons of some favourites: Food items are very popular as corporate gifts. They tie in well to many holidays and can be taken home and enjoyed with friends and family. But sometimes gourmet baskets take on a generic aspect.
Many of them get no farther than the receptionist, to be picked apart by various office personnel passing through. If you want to win hearts and minds through the stomach, you must be creative and thoughtful. All very well to consider giving those tender mail-order filet mignons. Just make sure your recipient isn't a vegetarian.
Liquor and wine are old favourites, but hard liquor has lost some of its popularity. Despite the stigma associated with liquor in the business world, however, it's essential to keep things in perspective. After all, if your client's pride and joy is his wine cellar or his whiskey collection, what better gift than a fine cabernet or a single malt?
Also in the sin department: cigars. They're "in" this year, and a box of stogies can make you look impressive in the eyes of a cigar aficionado.
Office-related items, such as pen sets and desk blotters are safe bets that reflect practicality and good taste. Be careful, though: A good fountain pen is quite expensive, and a cheap one is tacky. Use caution when considering art prints and other decorative items, because taste in office decor is a personal and, for many, a strategic consideration.
Tickets to sporting events and live entertainment often make great gifts. Scarce seats for popular shows and events provide a thrill and can make you a hero in the eyes of a client. Still, you should be sure of your client's preferences. Gift certificates are unbeatable, if you want to take much of the guesswork out of giving. They're available from a wide variety of companies, they offer the recipient freedom of choice, and they can be given to all types of people.
The only problem is that the dollar amount is printed on the face, which, for some people, detracts from the feeling that this is a gift with some thought behind it. Think hard before you buy. Every gift idea has a potential down side, and just because you like something doesn't mean your recipient will.
If ethics or other issues proscribe giving a material gift, consider making a donation to the recipient's favourite cause. Word of warning: Cash is out as a corporate gift, period. It's uncreative, raises ethical questions, and looks like a bribe, no matter what.
Sex, Lies and the Secret Truth About MarketingBottom line: To be a successful marketer-a high six or seven figure income marketer-you've got to fully believe in and have a deep and abiding love and passion for what you do, what you sell, and to whom you sell it.
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more...How To Measure Your Direct Marketing ResultsIf you want to measure your direct marketing results but you don't know where to start, in today's market, there are three most common ways to do it. Not only can you know which of your marketing campaigns really work to your advantage, but you also get to increase your sales in the process.
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more...Business Gifts - Top Five Holidays for GivingGiving business gifts is an accepted part of good business practice. It's a great way to cement relationships with business associates and employees. A gift on a special occasion lets your clients and customers know that you care enough to remember them on a holiday, and they can help provide an incentive to your employees. You can use such items to foster loyalty and draw in new customers.
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more...Marketing Tips for Promotional Merchandise Market:
• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.
• Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget.
• When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free.
• The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more.
• Want to thank someone? There is not better way than source a promotional item from 'he and she', or promotional business gifts sections to choose what suits you best.
• Merchandise gifts, more known as corporate or business gifts help the marketing tool of the 21st century.
• How about business related promotional items like notepads, folders and year planners?
• Wholesale promotional products are the cheapest option for your promotional campaign
• High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful.
• Most of your customers are probably big fans of golf so it is worth getting some small golf giveaways.
