How To Measure Your Direct Marketing ResultsIf you want to measure your direct marketing results but you don't know where to start, in today's market, there are three most common ways to do it. Not only can you know which of your marketing campaigns really work to your advantage, but you also get to increase your sales in the process.
more...Energize Your Guarantee - 13 Easy Ways to Power Up Your Direct MailWhen you create a direct mail package, do you drop in a standard guarantee at the last minute out of habit or because it's company policy? This is a mistake. A guarantee can be one of your most powerful selling tools. It's proof that you're reputable. It helps lower perceived risk. And it almost always boosts your response if used properly. So here are some tips to power-up your guarantee and make it work for you.
more...Advertising Job RolesPlease note that traditional, creative agencies (as opposed to modern, digital, interactive ones) have changed, significantly, to what they were, say ten or twenty years ago, and continue to change (due to the rise, mainly of digital / interactive media). In fact most of them now involve, to one degree or another, elements of the modern, digital, interactive agency. Therefore, this article is a general introduction, only, to the types of jobs available in 'traditional, creative' advertising agencies.
more...Print Flyers Versus Online AdsThe world is gradually going technological. That is to say that there are so many things in our current lives that we cannot even imagine doing without the aid of technology. Yet those are the things that a few years back we did without any such aid with perfect ease. There was no sign of discontent anywhere. Be it listening to one's favorite song or going out to purchase something. Tapes and LPs were very much in use for music. These days hardly does anyone listen to those. We merely go online and download our favorite album to listen to it at our own leisure. Same goes for purchasing products online where you pay through credit cards and get it delivered to your doorstep.
more...How to Survive Waiting For Print Ads to Make ProfitsGetting your print ads from online printing may be cheap, but sometimes it feels like pouring money into a void. You have your brochures printed and distributed, and you wait for a while and nothing happens, your phones are quiet and the sales are no different.
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