Business Gifts - Holiday Dates to Remember Your ClientsEveryone knows about, and usually observes, the standard holidays by giving away business gifts to their clients and staff. However, sometimes it's fun to observe some lesser known holidays by sending out a business corporate gift to a client or to staff members.
more...Direct Mail Fundraising Programs - Five Vital Signs that You're HealthyI spent last night visiting two hospitals with my four-year-old son, Spencer. I noticed that the staff at each hospital took the same vital signs (pulse, oxygen saturation, temperature, breathing) to determine Spencer's health. Nurses and doctors miles apart, working for different hospitals, on different shifts, knew the same things to look for to determine the health of their patient. You must do the same with your direct mail fundraising program. Here are the five vital signs to watch for to make sure your program is healthy, and remains healthy.
more...It's Not As Much About Perfecting Your Tag Line As It Is Enhancing Your Bottom LineInvesting in your brand is integral to increasing the market value of your company. Brand building is not an expense. It's an investment.
more...Branding YourselfWhy personal branding? If you don't brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Instead, we should have control, as much as we can, in determining our reputation, our image, and the intangibles, the ephemerals, and the perceptions and ideas that other people have about us.
more...Digital Signage - Point Of Purchase MerchandisingPoint of purchase merchandising can interact with your customer as he makes his purchase decision. Multiple languages and similar requirements that are cumbersome in traditional mediums are easy with digital signage and the costs have dropped to the point that widespread deployment is practical.
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