Designing A Logo For Promotional ProductsOne of the most common mistake an artist or graphic designer makes when designing a logo, is not giving much thought to where the logo will be used. In this article I will give you tips on what to look out for when designing a logo. These tips will save you money further down the line, and in some instance, a lot of money.
more...Business Gifts Putting On Your Personal TouchGiving business gifts to clients, customers and employees is an excellent way of strengthening your business relationships, getting and keeping more customers, and of boosting employee morale and productivity. In some situations-such as with customer purchase incentives-there's no need to personalize the promotional gifts you give, but when it comes to business associates and employees, you'll want to give items that have a personal touch.
more...Business Gifts Increase Your Customer RetentionWhile many promotional campaigns focus on attracting new customers and fostering new business relationships, it's a clear-cut business truth that close to 75%, if not more, of your business will come from repeat customers. Promoting customer loyalty is one of the most important things that your marketing and promotion department should be doing.
more...Corporate Business Gifts For Loyalty ProgrammesSometimes, nothing but the best will do. If you're choosing corporate gifts for an employee incentive or customer loyalty programme, for instance, you want to be sure that all of the promotional items or gifts you choose are products that people will want to earn and own. In nearly every promotional product category, there are top of the range items that make excellent choices as corporate gifts for your best clients, appreciation gifts for your sponsors and incentive items that your customers and employees will work hard to earn.
more...Employer Branding - The Secret to Attracting Job ApplicantsIt's the key to finding and retaining employees in today's hotly contested labour market. IBM uses it. So does L'Oreal, Deloitte, American Express, Starbucks, Research in Motion and Intel. Quite simply, people want to work for them. But why? What is their secret?
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