Optimize Your Brand - Optimized Recognition Counts in Internet MarketingDesigning your Brand Logo for optimized recognition pays big dividends in online marketing. You don't have to redesign your logo, just update it, add color, design, scale, and impact. Are you worried about being recognized? You don't have to worry if your Brand is effective.
more...What's Unique About You or Your Business - Things to Consider When Building Your BrandWhat are you: the first, the best, or different in the market place? What makes you distinct from your competitors? Branding is all about differentiation, uniqueness, and standing out from the rest. Whether it's a product or a service what is it that you do that sets you apart? Is your product a notch better than the rest in the market or is it the only one of its kind in the market.
more...How to Slash The Cost of Printed Sales & Marketing MaterialWhat's the best file format to use? Do all printing companies use the same design software? What's the most important question to ask your printer? Are files from my PC OK to send to my printer? What is JPEG short for?
more...6 Promotional Postcard Projects for Your Direct-Mail-MarketingWhen it comes to design, form should follow function. Postcard design though is a stylish way of communicating your marketing message with your customers. Make sure that your primary function involves creating a strong impact with four color graphics and photographs.
more...Are You Getting The Most Out Of Your Business Cards?This is often the mistake made by most business owners when they create their business cards - they always forget about the back side. Full color business cards, even those done by professional business card printing companies and paid for expensively, are considered a waste when you forget the back side. Not only that, you also waste your opportunity to promote more effectively by letting that available space go empty.
more...
