Logo Design On A BudgetIf you are starting up in business you will, no doubt, be wanting a logo for your company. Every new business will have a budget for how much they can afford to spend to have their logo designed, be it a large corporation or a one man enterprise.
more...Ever Noticed The Huge Variation in Printing Prices from Different Printing Companies?What's the Insider's secret that no one will tell you about? Is it best to keep going back to the same printing company? The single biggest mistake most businesses make & they don't even realise it! Just who do you believe? How do you find the right printing company?
more...Proven Testing Strategies for Better Direct Marketing ResultsOne of the central strengths of direct marketing is your ability to test, calculate the results, and make adjustments to boost profits and lower costs. And no matter how creative your company or ads might be, you must approach the testing process with logic and discipline. Here are a few tips for getting the full value out of your tests in any medium, including direct mail, print, and broadcast.
more...The Importance of Referral MarketingAny service providers or businesses need to utilise referral marketing in order to grow and succeed in today's competitive marketplace. Even if your goal is to merely to maintain your current levels of customer satisfaction and business, you should incorporate referral marketing as one of your marketing strategies.
more...5 Important Rules for Creating an Excellent Logo DesignLong lasting style, distinctiveness, appealing to consumers, conveys the right image, legibility are the 5 essential elements for a successful logo design. However, there are other 5 very important rules that one should keep in mind if you want to create an excellent logo.
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