The Elevator that Reads the Business News to You on Your Way Up?Several years ago, there was an award winning advertisement where a gentleman reading the Wall Street Journal was on an elevator in a large company. Each time the elevator stopped more employees would get off, until there was no one left but him. He finally exits the elevator on the Executive Suite Floor, while reading his Wall Street Journal. Suggesting that those who read the Wall Street Journal are the most successful in business and have the greatest upward mobility. Well it looks as if that cute little storyline just become a bit more real.
more...Print on Demand Services Tips for Economical PublishingIt is only wise to get the most out of your money - expenditures can be an asset or a liability for businesses that is why money always matters. So when you put up the initiative to provide clients with catalogs, your employees with a newsletter, or your following with magazines, print on demand services can be one of the figures that will add up to your budget significantly. Making sure that you get your money's worth can be quite tricky if you don't know publishing or printing.
more...Roll In Customers with Promotional GiftsPromotional gifts are the best way to roll in customers. Business organizations, companies, educational and political institutions make use of them as a marketing and advertising tool.
more...Promotional Gifts - Ten Top TipsThe best test of whether your clients or customers will be pleased with an incentive or gift is your own feelings about it. If you think it's a cheesy, inexpensive bit of marketing fluff, chances are that they'll see it the exact same way.
more...Business Gifts - Occasions to RecognizeNearly all businesses give business gifts on the holidays, but they miss out on the potential benefits of recognizing other, more personal occasions, with business promotional gifts. There are many times throughout the year when you can further a relationship by recognizing an event or occasion with a gift or token of acknowledgement. This is especially true in business to business relationships. Here are just a few of the many business occasions that you can recognize with corporate gifts.
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