What Makes A Good Logo Design?Out of the millions of logos that have been designed in this world, how may of them are actually good? Half of them? A quarter of them? Surprisingly, the number is far less then that.
more...From Beach to StreetLooking back into the roots of streetwear, where the lifestyle came from and when its defining moment of creation was, Shawn Stussy is the name that appears prevalent. Shawn Stussy started his trade as a local surfboard shaper of Laguna Beach in California. He used his own logo on his surfboard designs, which he shaped until 1980, when he first printed his logo on to tee shirts.
more...6 Reasons Why Publicity Is More Powerful Than Paid AdvertisingThe following 6 reasons why publicity is more powerful than paid advertising came out of a discussion that I had last night with the #1 authority on generating massive publicity for your business, Paul Hartunian. For people who are currently paying for advertising, this will be an eye opening article and will helpfully steer you in a better direction.
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Digital Narrowcasting and The Customer ExperienceAlthough the technology behind digital narrowcasting has been around for many years, it is only recently that its potential has come to be understood. Retailers and service providers, like banks, stand to benefit greatly from digital narrowcasting, not only by increasing sales, but also by improving customer experience.
more...Promotional Gifts Break New GroundThere are many things that you can do with promotional items and gifts that you wouldn't be able to do without them. First of all, such products are great because no matter what you are doing, no matter what your company is into, you can find a way to reach more people than you could ever reach regularly.
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