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How Well Promotional Products Work
Commonly known as the number-one vehicle for carrying an advertising message, promotional products actually offer more of a response mechanism than other standard media. Not all companies track their results, but some do.
Using imprinted products such as gloves, caps, keytags, etc., as a way of promoting its "Call Before You Dig" seminars on maintaining safe working practices in cable line areas, AT&T generated a 95-percent success rate in scheduling seminars, which, within a year, translated into a 100-percent decrease in underground cable cuts.
As a way of improving response to its customer-satisfaction surveys, a manufacturer/servicer of electronic document-processing solutions included a piece of foreign currency and a customised description with them. It generated a 43-percent response.
A Nabisco co-op promotion offering imprinted NFL merchandise with proofs-of-purchase garnered increased market share of 1.5 points and a $200 million increase in sales volume for the advertised brands.
The Kirby Company used promotional materials to assist its dealer system in illustrating the benefits of a new home-care system. Those who used the materials achieved a 50-percent higher closing rate than those who didn't.
For the grand opening of a new branch, a well known bank used a wide selection of promotional products as gifts to walk-ins and as incentives for opening new accounts or making deposits to existing accounts. Deposit amounts exceeded the bank's original goal by a staggering 225 percent, and new accounts beat the goal by an equally impressive 209 percent.
Utilising an incentive of two school-locker magnets, each featuring images of four top rock music artists, Warner Bros. Music, in a co-op with HMV, a chain of record stores, achieved sales of 50,000 CDs or tapes of those artists in a one-month period.
Advertising Job RolesPlease note that traditional, creative agencies (as opposed to modern, digital, interactive ones) have changed, significantly, to what they were, say ten or twenty years ago, and continue to change (due to the rise, mainly of digital / interactive media). In fact most of them now involve, to one degree or another, elements of the modern, digital, interactive agency. Therefore, this article is a general introduction, only, to the types of jobs available in 'traditional, creative' advertising agencies.
more...Brainstorming Unique Promotional Business Gift IdeasIt can be hard to figure out new and exciting promotional business gift ideas every year. You don't want to go the lazy route and go with the tried and true, because every other business is doing that. You want to stand out, have your employees and clients looking at you in awe of your branding genius. What you need are some helpful tips to brainstorm new promotional gifts ideas.
more...Offset Printing - RevisitedWhen you pick up a magazine or a brochure perhaps with all their vibrant color images and clear text, or choose a product from a catalog, have you ever wondered how these print items were produced? We know that in every publication there are a number of experts and professionals involved in the creative process - from the planning, to the design, and all the way to writing the content.
more...Postcard Printing Need Not Be ExpensiveI know. This has always been the problem when you are in business, especially if you're a small one at that. Budget. Finances. Resources. Call them in any other name you want, you still have a limited amount to consider when doing your marketing campaign. You're probably thinking how the hell you'd be able to stretch your money to accommodate the best marketing strategy ever to grow your business.
more...Statistical Success - Brutal Strength and Recognition of PowerAre you satisfied with the recognition your company gets in the market place? How about branding for effective identification? Could you recognize your business based on the strength of your brand? Let's see if a little focused marketing can help your business be more recognizable.
more...Play On The Strength Of Your BusinessIdentify your marketing strength. That's one of the rules in successfully advertising your business. Why?
more...Advertising CampaignI don't know about you but...when you started in your business or the business environment you're currently in, did you think advertising was something with high profit linked to it? Were you like me and thought that paying for a spot in a random magazine or a newspaper could actually mean sales? Did you think giving out a free sample of something might mean customers? Did you think things sold themselves?
more...6 Tips on Making and Using Your LogoA logo won't help customers re-locate you on the web, but it will make you memorable. If you are gifted at graphic design, you have really no excuse not to have one. If you can barely draw a stick person, you really have no excuse not to have one.
more...Small Business Marketing - Discovering More About Your CustomersCustomer research is a powerful tool in discovering more about how your customers think, feel and most importantly what motivates them to buy. Conducting customer research on a regular basis is also an integral part in developing an effective marketing plan that will attract and retain customers by better meeting their needs and desires.
more...Features of a Proper Business LogoThe face of the company - as logo is known as, is the first information that a person comes to know when he visits an organization. Since, often the first impression remains as the last impression, the logo of an organization has to be impressive, bold, attractive and smart.
more...Marketing Tips for Promotional Merchandise Market:
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways.
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
• Unique promotional items can be used in marketing of your company brand in order to increase the visibility of your company in the sector it operates.
• How about personalized giveaways for your most valuable customers?
• Promo giveaways or freebies are always eye-catching and create an enormous interest from the public.
• Most of your customers are probably big fans of golf so it is worth getting some small golf giveaways.
• You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour.
• Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand.
• You can keep your cost down and get blank promotional items, it also works wonders.
