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Research
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
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• When marketing your products you need to create a successful mix of the right product sold at the right price and right place, but most important, using the most suitable promotion and the way to do it is to budget for price promotion or free items.
• Promo giveaways or freebies are always eye-catching and create an enormous interest from the public.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• Chrome, stainless steel, silver; all well known metal merchandise is very popular as very attractive corporate items.
• Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts.
• Yes, it is very popular to engage the public in some kind of promotional activities using products that you sourced for the occasion. It works both ways as the customer associate the whole situation with your company and the product and can take it away and use it at their leisure.
• If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign.
• Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items.
• You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour.
