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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
Marketing Tips for Promotional Merchandise Market:
• How about business related promotional items like notepads, folders and year planners?
• Chrome, stainless steel, silver; all well known metal merchandise is very popular as very attractive corporate items.
• Want to please your bosses or merging with another company-corporate gifts is a must.
• Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names.
• Using golf promotional merchandise is becoming a very popular way in the events industry
• Want to sell your product quick- think of best buy promotion and use free giveaways.
• Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea.
• Promo giveaways or freebies are always eye-catching and create an enormous interest from the public.
• Whether you fancy cups or mugs, using them as promotional giveaways is always a good and effective way to promote anything from medicines, sweets to cars and large, company giants.
• The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more.
