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Gifts V Incentives
To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
Taking Customer Testimonials to the Next Level to Support Your Claims and Build ConfidenceCustomer testimonials can give your direct mail and ads a lift in response. That's because people expect you to say wonderful things about your own product, service, or cause. But when they hear other people saying wonderful things, they really start believing you. So here are some tips on getting the most from testimonials.
more...10 Postcard Printing and Direct Mail Strategies for Effective CampaignsDifferentiate your business and stand out from your competitors by creating a niche market for your business. Use postcard printing to get the brand recognition your business needs to promote personalized services.
more...Business Gifts Increase Your Customer RetentionWhile many promotional campaigns focus on attracting new customers and fostering new business relationships, it's a clear-cut business truth that close to 75%, if not more, of your business will come from repeat customers. Promoting customer loyalty is one of the most important things that your marketing and promotion department should be doing.
more...Why Use Postcards For Your Marketing Strategy?The potential of postcard printing extends to more than just direct-mail-advertising but into the actual aspect of building customer relations. One of the advantages of postcards is the ease and convenience in which you can send it to customers in bulk via direct mail. But when it comes to establishing a one-to-one marketing strategy, the beauty of postcards is in its inherent value.
more...The Secret Society of Traffic and Conversion - Exposed! Part IIOkay, so in part 1 of my article, I covered fundamental #1 to making friends with the internet marketing giants and getting them on your side. Now let's move on to the next four fundamentals you should adhere to in order to make the best of your marketing seminars.
more...Fishing For Ninja LessonsThe guy had a crazy look in his eye. Crazy and mean. He stared right at me, grinned wide with broken yellow teeth and held up his battered cardboard sign like it was a prized summer squash and I might be the judge who would finally make his County Fair dreams come true.
more...Statistical Success - Brutal Strength and Recognition of PowerAre you satisfied with the recognition your company gets in the market place? How about branding for effective identification? Could you recognize your business based on the strength of your brand? Let's see if a little focused marketing can help your business be more recognizable.
more...The Oracle of Omaha - Warren Buffet Builds A Brand That LastsAmerica has a love-hate relationship with its top billionaires. But not with Warren Buffet - he is an affable business icon. The second richest man in the world according to Forbes magazine is a business guru for Bill Gates, the richest man in the world. The legendary stock investment trader was so revered in the market that during the 1970s the mere news that he is going to buy a stock shot up the price of that stock by 10%.
more...How Much Should You Spend On Your Advertising Budget?So how much money do you think you need to spend in your ad budget? This can be a very tough question, however I can only let you in on some rules about spending your money. In the end it is your business and your money that is being spent.
more...Richard Branson - The King of Branding!Richard Branson's business success largely stems from his personality, charisma, and vision. Richard Branson personifies his companies and the brand - Virgin. A recent survey suggests that the UK public love the Virgin brand more than any other. A sample of 2000 adults responded by saying that they admire the Virgin brand ahead of brands like Sony and Tesco. HPI Research.
more...Marketing Tips for Promotional Merchandise Market:
• High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful.
• Yes, it is very popular to engage the public in some kind of promotional activities using products that you sourced for the occasion. It works both ways as the customer associate the whole situation with your company and the product and can take it away and use it at their leisure.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise.
• Promotional merchandise is widely used in all company promotions, whether small or big.
• Promotional merchandise is widely used in all sorts of events as marketing giveaways.
• Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele.
• National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand.
• Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand.
• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer.
