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How Well Promotional Products Work
Commonly known as the number-one vehicle for carrying an advertising message, promotional products actually offer more of a response mechanism than other standard media. Not all companies track their results, but some do.
Using imprinted products such as gloves, caps, keytags, etc., as a way of promoting its "Call Before You Dig" seminars on maintaining safe working practices in cable line areas, AT&T generated a 95-percent success rate in scheduling seminars, which, within a year, translated into a 100-percent decrease in underground cable cuts.
As a way of improving response to its customer-satisfaction surveys, a manufacturer/servicer of electronic document-processing solutions included a piece of foreign currency and a customised description with them. It generated a 43-percent response.
A Nabisco co-op promotion offering imprinted NFL merchandise with proofs-of-purchase garnered increased market share of 1.5 points and a $200 million increase in sales volume for the advertised brands.
The Kirby Company used promotional materials to assist its dealer system in illustrating the benefits of a new home-care system. Those who used the materials achieved a 50-percent higher closing rate than those who didn't.
For the grand opening of a new branch, a well known bank used a wide selection of promotional products as gifts to walk-ins and as incentives for opening new accounts or making deposits to existing accounts. Deposit amounts exceeded the bank's original goal by a staggering 225 percent, and new accounts beat the goal by an equally impressive 209 percent.
Utilising an incentive of two school-locker magnets, each featuring images of four top rock music artists, Warner Bros. Music, in a co-op with HMV, a chain of record stores, achieved sales of 50,000 CDs or tapes of those artists in a one-month period.
What's In a Name Tag - Firstly Your Company's Brand ImageToday's name tags have far more to do with promoting businesses and brands than they have to do with names. Front-and-center, name badges are at eye-level with customers. This makes them hard to miss and a perfect vehicle to call attention to corporate logos and a company's brand image.
more...Business to Business Direct Mail Secrets of Today's Top MarketersSelling to the business buyer is not as different as some would have you believe. Business buyers are just people with the same problems, fears, feelings, and dreams as everyone else. However, they are particularly busy. They are often not spending their own money. And buying decisions are often made on many levels. So here are a few tips to help you improve response to your business-to-business direct mail.
more...Making Business Gifts Part of Your Overall Marketing StrategyBusiness gifts can help increase your bottom line in many ways. When you start planning your marketing strategy, consider different ways of incorporating business gifts into the plan. According to the Promotional Products Association International, the international association for the promotional products industry, promotional products can increase responses to your direct mail campaigns, help you track the effectiveness of your marketing campaigns and help make your brand image concrete in the eyes of your customers. Here are just a few of the ways that business gifts help your company achieve your marketing goals.
more...Franchisees - Tired of Wasting Your Marketing Dollars?What's the fastest, simplest and cheapest way to promote just about any franchise? Direct mail. Or more accurately, Postcards.
more...Promotional Umbrellas for GolfersGolf is extremely popular among the rich and the famous. Businessmen, top mangers and executives, celebrities often de-stress themselves by playing a game of golf. Selecting the perfect promotional item for the elite section of the society is a very tedious job.
more...A Brand is Not a Logo or Slogan - How to Build Your Own Brand with StyleRemember that it is not just a logo or a tag line that makes a brand. There are any number of companies that have very attractive logos and even catchier tag lines. But they are not necessarily strong brands. The logo and the slogan merely represent your brand. There are a host of factors that contribute to the building of a brand.
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Check Our range of Promotional Items
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How Effective Management Contributes in Marketing?Management functions are widespread in every business concern. Though they are neatly divided into marketing, finance, systems and operations, there is no clear-cut division between these. Each of these aspects tends to merge into one another. Marketing needs effective management and the concept of the five Cs has emerged over the recent years to help managers tackle vital questions of how to market their products.
more...How Much Should You Spend On Your Advertising Budget?So how much money do you think you need to spend in your ad budget? This can be a very tough question, however I can only let you in on some rules about spending your money. In the end it is your business and your money that is being spent.
more...How To Get Your Offer To 10,000 Qualified Prospects For FreeNothing gives you a better return on investment than direct mail marketing; it doesn't matter what product or service you sell. You can make all the initial phone calls in the world and not come out ahead as you would with a great sales letter. Why not get your direct mail marketing program started free of charge? Here's how to do it.
more...Brand Cost Versus Brand Impact - The Million Dollar QuestionDetermining brand cost versus brand impact depends on your overall corporate branding strategy, the goal and source of measurement you use. What we do know is branding isn't just for large companies and is the key to the early and long-term success of any business.
more...Marketing Tips for Promotional Merchandise Market:
• Wholesale promotional products are the cheapest option for your promotional campaign
• Using golf promotional merchandise is becoming a very popular way in the events industry
• Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea.
• Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele.
• Music, movie, musical or a show or how to use instruction, no matter what it is, you can put it on a promotional CD and we can sort a print out for you.
• New, flashy (lanyards) are a hit in promotional products industry.
• Use of promotional products in corporate marketing will help retain and grow your business.
• We are a supplier of all things branded and unbranded with access to over 1600 promotional products we feel we can match anyone’s need.
• Unique promotional items can be used in marketing of your company brand in order to increase the visibility of your company in the sector it operates.
• When talking about merchandise items, we often think of promotional items that nowadays are a new promotions revolution and great tools in the events industry.
