Browse our new selection of Promotional Items from Pens & Pencils.
New ideas should fulfil even the most sophisticated needs and tastes in branded promo gifts.

Our Pens & Pencils would show you a vast range of new ideas in printed, branded items and create a big urge to promote your Company with them.
Promotional products such as these listed in Pens & Pencils are designed mainly to carry out the message which could be a slogan, logo, name, website address, etc. Personalisation techniques used by our Company for Pens & Pencils are on a highest level and only high quality.

We offer only in-house branding services and can work on a short deadlines.
Promotional Items presented in Pens & Pencils can be user for any type of promotion you can imagine starting from small letters sent to your existing customers, exhibitions, trade fairs.

Our websites offering our promotional products are highly automated and we always display our prices.
Salespeople and Customer Service we give will meet your most desirable needs and we strive to understand your requirement before branded business products are offered.

The aim of our Company is to offer the most suitable promotional items from Pens & Pencils and give you a customer service you never forget.
This motto drives our customers and makes them come back for more ideas.

Our unique system allows us to quote over the phone for any Promo Items from Pens & Pencils and give you the best price possible.
Visiting our Promotional Items section - Pens & Pencils you can:
- Try to find more suitable items for your next Promotion like Pen, Pencil, Measure and imprint your logo on Pen with Rubber Grip.
- Get more ideas how others prepared their promotional campaigns using e.g. Pen with Rubber Handler
- Select a unique product which will meet your existing promotional ideas with Pen with Basis
- Imprint your logo on Pen Rio Colour and see how it serves its purpose
- Gain more customers using our promotional item such as Pen N.Y. or Pen Moon.

Brand Cost Versus Brand Impact - The Million Dollar Question
Determining brand cost versus brand impact depends on your overall corporate branding strategy, the goal and source of measurement you use. What we do know is branding isn't just for large companies and is the key to the early and long-term success of any business. more...


Media Planning with Double-Purpose Offset Printing Materials
The advantage of using prints as your medium of choice for marketing and advertising is its versatility. Planning how you can make full use of offset printing materials to your advantage can be easy if you have a vision of what you want. more...


Advertising Campaign - Working With Printing Quotes To Keep A Healthy Cash Flow
Understanding the numbers involved in your print campaign can go a long way in ensuring a healthy cash flow and a profitable business. Knowing how printing quotes are arrived at will help you maximize your printing budget, while knowing about consumer behavior can help you prepare for the long haul. When you want the optimal return on investment, you can direct your effort in either minimizing your cost or maximizing the generated profits. more...


Designing A Logo For Promotional Products
One of the most common mistake an artist or graphic designer makes when designing a logo, is not giving much thought to where the logo will be used. In this article I will give you tips on what to look out for when designing a logo. These tips will save you money further down the line, and in some instance, a lot of money. more...


Business Gifts - The Pros and Cons of Giving
A business gift is not an ordinary gift. It is all about relationship building. That is why; giving such gifts is a beneficial thing. These items create and maintain the relationships with different groups of people. more...


Springtime Marketing with the End in Mind
Most people get in business to do what they love to do. But many have very little experience in marketing their enthusiasm. So I'd like to discuss your marketing in light of way people like to buy with the end in mind. more...


Promotional Pens - Everything You Want You Get
Have you ever really sat down and thought about what you want to get out of the marketing dollars you spend each year? Often, business owners don't understand the value of strategically thinking about what they want from the promotional items they use as giveaways. more...


Select the Perfect Promotional Umbrellas for Perfect Occasions
A item that has ruled the popularity charts for quite some time now is the promotional umbrella. By the virtue of the utility that it offers to the recipients and the benefits that it serves to the user, personalised umbrellas make for a great choice. The ability to assist the business in achieving every possible goal makes umbrellas a great business tool and the safest option to vouch for. more...


Extreme Package Makeover
Does your product have the self-confidence it needs to interact with people? Perhaps you did not think it important but your product could be suffering from self-esteem issues and unfortunately when your product doesn't feel good, neither does your bank account. more...


A Professional Logo Design is Valuable to a Small Business
Imagine doing business without your most important tool: a computer, your knowledge, your personal assistant, or the telephone. You sit, unable to work. Without that tool, your company's future success would be in danger. more...

Why use promotional products

Promotional products offer long-term benefits, such as motivation and recognition, that extend way beyond the idea of goodwill.

Years ago, when companies purchased promotional items, there was often a feeling of bribery attached to the gift. The idea was, I'm giving this to you so that when you need something, you will come to me for it - sort of an understanding of an obligation down the road. In a sense, it was a way to establish "goodwill" with a business partner.

Today, businesses are smarter. Promotional products are no longer just thought of in terms of the goodwill they yield, but in the solutions they provide. Businesses are no longer willing to just spend on advertising, every penny that is expended has to be calculated to produce a return on investment.

This doesn't mean that companies don't have goodwill in mind when deciding how to spend their advertising budget, it's just that goodwill is not enough. Goodwill is the constant. It's always a part of it. It is the one basic starting point for every promotion.

If you give a promotional item with a basic message, the goodwill is the basic starting point. A program is nothing more than getting the particulars in place to get the message delivered.

Getting that message delivered cost efficiently is where promotional products work best. All other advertising involves waste. Promotional products are a targeted medium so the goodwill and the message get to the very person for whom it was intended.

If half of your advertising was wasted, then that means the half that did get to the potential customer has a heavier burden on it to meet the goal of the return on investment. With promotional products, since most can be directed, the burden of the return is far less.

Marketing Tips for Promotional Merchandise Market:

• How about business related promotional items like notepads, folders and year planners?
• If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.
• New, flashy (lanyards) are a hit in promotional products industry.
• How about personalized giveaways for your most valuable customers?
• If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign.
• Yes, it is very popular to engage the public in some kind of promotional activities using products that you sourced for the occasion. It works both ways as the customer associate the whole situation with your company and the product and can take it away and use it at their leisure.
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
• Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise.
• You can keep your cost down and get blank promotional items, it also works wonders.
• High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful.

copyright ©2008 iPromotionalItems all rights reserved